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How Much Should You Really Spend On an Engagement Ring

Grey Diamond Rose Cut Engagement Ring Vintage

Engagement rings are one of the most valued and meaningful purchases you will make. Not only are they a big investment but they also carry a big sentimental price tag. Picking out an engagement ring is a tough task for a lot of guys and a lot of things go through their heads. Will she like it? Is it going to fit? But the biggest one that no one talks about is: How much should I spend on an engagement ring in the first place?

Men, just by their nature, tend to be a lot more practical than us girls. They tend to get sticker shock when beginning to look at how much to spend on an engagement rings. The first thing they think of is all of the practical things they can buy with $xx,000 dollars instead of a gemstone. Girls, well we just follow the pretty shiny things.

So lets get down to it.

Emerald Cut Diamond Halo Engagement Ring

Mirabelle Emerald Cut Diamond Engagement Ring


We have all heard the old school rule that you should spend one month salary on an engagement ring. That was updated to two or three months. That can add up to a lot of money. Quick.

Before you start panicking, I am going to let you in on a little secret. This was a marketing strategy put into play by, you guessed it, the diamond dealers. Talk about letting the fox guard the henhouse. After World War II they needed to increase their sales and this was a pretty successful campaign to make that happen. We still are talking about it as an engagement ring buying strategy today.


The sky is the limit guys. You can certainly spend high 5 figures on that big 3 ct. diamond. The good news is that you don’t have to spend that much on an engagement ring. There is a trend now that we have seen here at Rough Luxe Jewelry, where brides are choosing a unique stone over a traditional high dollar white diamond.

Yay for you! And yay for your bank account. So throw away that engagement ring calculator. Because the new trend is that brides are not necessarily concerned with how much you spent. They are looking for something unique and custom designed for them. Something with some meaning to it. Not a big price tag.

Teal Montana Sapphire Engagement Ring Affordable

Teal Montana Sapphire Scarlett Ring


We find that many of our brides most important criteria is that they want their ring to be meaningful. That’s right guys, not big bling like you thought. They want something that has romantic details, a stone choice that has special meaning or even using heirloom stones from a family member. Also, top on the list is one that fits her personal aesthetic and also lifestyle. If she has a pretty active lifestyle a big blingy ring with a lot of pave is going to end up sitting in her ring box most of the time and not on her finger.

Our brides to be are absolutely loving colored diamonds, and unusually colored sapphires such as Padparascha or Teal Sapphires. Grey diamonds and peach diamonds are two of our most coveted sellers now.  Most of these colored diamonds are Rose Cut Diamonds and will sit lower to the finger. Perfect for active girls.

And not only are they are a fraction of the price of a comparable white diamond, but you can often afford a much bigger stone and it will still be a lot less money at the end of the day.

If your bride to be absolutely loves the look of a big white diamond we offer Lab Grown Diamonds which are visibily, structurally and chemically identical to natural diamonds, but are easy on the wallet.

We also offer custom, bespoke engagement rings so that you can design your dream ring that tells your story perfectly. We can also work with heirloom diamonds to create your ring.  Contact us and we will be happy to help you out with a wonderful option that won’t break the bank.

Heather Charlick

Heather Charlick

Hello There! I'm Heather-a jewelry artist living with my beloved husband & horses in the rolling hills of Tennessee. I make vintage inspired engagement rings for the romantic bride. I would love to help you custom design your dream ring, so feel free to contact me anytime.